Avanti Legal Marketing (ALM) was launched with a desire to provide law firms with a local, dedicated and specialist online marketing service.
Why?
There are many internet marketing companies out there, but few understand the demands and complexity of the legal profession. ALM however is able to offer practical, effective and specific internet marketing services to law firms. We know the industry, target clients and we know that you would rather be earning income for the firm, than managing internet marketing campaigns. Moreover, The Legal Services Act 2007 (LSA) is upon us and it is time to review your firms internet marketing strategy.
What the LSA really means for traditional high street law firms is perhaps not yet clear, but what is obvious is that such firms would be wise to take a long hard look at their online image and presence.
But what does this really mean?
Most (but certainly not all) law firms of varied sizes have embraced the marketing power that a website can give them, but just having an ‘online presence’ through a website is not enough. That website is a shop front, a beacon and a 24 hour advert for your firm.
Potential clients will look at your website, form an opinion and either enter your site or move on. How your website is presented and what it offers to attract clients to enter is what is important. And that is where we can help.
How?
Our service starts with providing you with or updating your present website. Once you have an online presence, we look to see how we can attract new clients to the site and encourage them to contact you. This may involve providing free fact sheets about a specialism or general legal problem, providing a free subscription to a newsletter or offering a facility to estimate legal fees. Whatever method you use to attract visitors, you will find that a ‘bond’ is created and that your firm is more likely to be remembered.
What I can assure you is that any new competitors, whether they be major banks or leading supermarkets, will be doing exactly that. What traditional law firms can offer is experience, personal service and a local connection, but they have to tell the world that they are there too!
I have provided some general information on our services below, but I would be pleased to talk to you in confidence about how we can help your law firm. Just email me at robin.watson@avantiwebmedia.com.
I look forward to hearing from you,
Robin
