Avanti have identified the very real threat that each and every law firm currently faces. Large or small, lawyers have to realise that soon clients may be able to literally ‘shop around’ like never before for their legal advice. This is so because it is now likely that clients will soon be able to obtain legal advice or legal documentation from major supermarkets and insurance providers, among others. Locally based law firms need to consider whether they simply watch and wait, or start thinking about change and engaging with new clients.
Much can be said from a consumer point of view for being able to shop around for legal advice, for young people used to the internet it is somewhat second nature. But Avanti believe that local firms have so much to offer, but sometimes struggle to attract younger clients and this is where the major supermarket brands will take the edge.
Avanti always recommend that a fresh, inviting website is a pre-requisite for attracting ‘Google searchers’ and even traditional telephone enquirers. All too often small firms tell us that they don’t need a flashy website because they are ‘only small a firm and rely upon word-of-mouth’. Avanti consider this approach to be misunderstood. Why? Well, to rely upon an often older generation of clients who are loyal, traditional and guided by recommendations is just viewing the ‘thin end of the wedge’. There is a different market that still wants and needs local, traditional and professional advice, but is not encouraged or attracted to seek it.
Even a slick website is sometimes not enough to retain new clients and unless it offers a means of effective communication. Communicating to new clients and your existing ones starts with a simple, but professionally designed website. By offering some advice or case studies online attracts and keeps clients returning to your site.
Email marketing however is a fantastic method of letting your existing clients, and those who have visited your site know that you are there! Avanti believe that the key to effective online and email marketing is rarely a complex problem. By engaging with clients through regular free legal updates and advice, the client retains a link with the firm and is more likely to return for advice.
Website design and email marketing are just two of the many services that Avanti consider are key to a law firm. We are delighted to be now offering a dedicated member of staff to manage law firm accounts. We want to help local legal practices to compete with the change and ensure that such firms still have a ‘piece of the pie’.
Avanti are happy to talk to you in confidence and without obligation about how we can help your firm stay ahead of the game. Call or email us today.
The materials contained on this web site are provided for general information only and do not constitute any form of advice. Avanti Web Media assumes no responsibility for the accuracy of any particular statement and accepts no liability for any loss or damage which may arise from reliance on the information contained on this site. A review and / or survey of your specific requirements is required.
